has had the opportunity to work in start-ups, global businesses, various industries and markets while managing her own or cross-functional teams. These experiences as well as her background formed by roles in marketing, project/program management, operations, and sales granted her a broad perspective resulting in the ability to identify and execute creative business solutions. Natália believes that one of the keys to successfully driving change and having an impact is to lead by example and successfully influence relevant stakeholders while leveraging everyone’s strengths. She is currently working as a director of customer experience at Direct pojišťovna. For almost a year and a half, Natália worked in Dublin at Groupon as global customer retention and engagement manager.