Pavlína’s passion is to build pioneering platforms that enable turn-around in creative industries. Her goal is to lead and create innovative products which can tell a great story. Pavlina is greatly interested in female empowerment in a business environment. She started #HolkyzMarketingu which has grown into a 13,000+ women network. She has been selected as one of the Young Transatlantic Innovative Leaders Initiative Fellows. She is a Board Member for Transparency International.